Consumer Insights report
This report covers Qunar in the online flight booking market of China. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
Topics include
This report offers the reader a comprehensive overview of Qunar users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Qunar users in China (''brand users'') against Chinese flight ticket bookers in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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