Taiwanese-Canadian model and actor Godfrey Gao, aged 35, was filming an evening variety show called Chase Me when he suddenly collapsed. The show by a China TV station focuses on physical tasks for its contestants.

A statement from his management agency posted on Wednesday morning read: “In the early hours of Nov. 27, our beloved Godfrey collapsed while filming on set. Following three hours of rescue efforts, he unfortunately left us. We are very shocked and saddened and even until now find it impossible to accept.”

Born September 22, 1984 in Taiwan as Tsao Chih-Hsiang, Gao was known for being the first Asian model cast by Louis Vuitton, appearing in their 2011 advertisement campaign. He reached celebrity status in greater China and much of Asia thanks to his lead role in the television drama Remembering Lichuan.

He had also appeared in several movies including the 2013 Hollywood production The Mortal Instruments: City of Bones and The Jade Pendant, as well as Chinese blockbusters like Shanghai Fortress.