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What Are the Different Types of SEO?

Written by

Joydeep Bhattacharya

Last Updated: Dec 21, 2022

Table of Contents ↓

Almost 53.3% of overall website traffic is derived from organic searches.

The best way to increase organic conversions on your site is by investing in search engine optimization because the ROI from SEO campaigns is more significant than paid media campaigns.

SEO, or search engine optimization, is the process of optimizing the different elements of a website to increase organic search engine rankings.

Understanding and implementing different SEO tactics broadens your customer reach and enhances your profit margins.

You can take the help of an experienced SEO agency to suggest and implement the best SEO strategy for your business.

This article explains the types of SEO that can help you generate organic traffic and conversions.

Let鈥檚 begin!

17 Types of SEO

Here are the different types of SEO that can help you increase your website rank in the search engines:

1. On-Page SEO

On-page SEO, also known as on-site SEO, includes making changes to your site to increase the content relevance score with respect to your selected keywords.

The process includes optimizing your site鈥檚 content, keywords, title tags, internal links, HTML code, etc., to enhance the customer experience and improve conversion rates.

Content is king when it comes to obtaining higher search engine rankings. An effective on-page SEO strategy focuses on creating high-quality and relevant content that ranks your web pages higher on various search engines.

Here are the different steps involved in On-page SEO:

Optimize your metadata: Metadata informs search engines about the content of your web page. Including relevant information and the right keywords in your meta titles and meta description is crucial as it increases your chances of ranking higher on search engines like Google, Bing, and Yahoo.
Perform in-depth keyword research: Conduct in-depth keyword research and target keywords with high relevance and search volume. Make sure you select and include less competitive keywords and phrases to increase the吚鐴N?龜7-&_p挳C熫? chances of ranking higher in the shortest amount of time.
Optimize internal linking: Internal links are URL slugs that connect a particular page of your website to others. Ensure you insert these links on semantic variations of your targeted keywords to get the maximum value.
Improve mobile responsiveness and page speed: When it comes to on-page optimization, page load time plays a crucial role. Google favors websites that load faster on mobile devices, as most organic searches are conducted through mobiles. On-page involves optimizing the website theme, compressing and optimizing images, reducing your redirects, caching your web pages, leveraging a CDN network, and eliminating unnecessary plugins, which helps to improve the user experience.

2. Off-Page SEO

Off-page SEO is not related to the contents of your website. It refers to the practices you adopt outside your website to rank higher on search engines. It focuses on creating awareness and increasing visitors鈥 trust in your brand, which results in higher traffic and sales.

One of the critical off-page SEO strategies is link building which means getting backlinks to your website by collaborating with different PR agencies and influencers.

More relevant backlinks to your site determine that your website is highly authoritative and helps search engine crawlers to rank your site higher.

Off-page SEO also involves managing and optimizing social media profiles. Providing valuable and informative content to users on popular social media channels like Facebook, Instagram, YouTube, LinkedIn, and others improves branding, which in turn, helps your site earn more backlinks.

You need to think out of the box and create valuable and relevant content for your users on social media to stand out from the crowd.

Another essential element of off-page SEO is building solid relationships with influencers, bloggers, and journalists. This can be done by commenting, partnering with local or niche influencers, writing guest posts for reputed publications, and leveraging platforms like HARO.

3. Technical SEO

Technical SEO is a set of optimization actions performed to improve your website indexability helping search engines find and rank your website pages more efficiently.

Here are the top technical SEO ranking factors:

Installing an SSL certificate because Google gives HTTPS sites preference over non-HTTPS sites.
Having a responsive website because Google considers the mobile version of the website for indexing.
Improving website speed and optimizing the Core Web Vitals score.
Identifying and fixing duplicate content issues on your website.
Using structured data that explains your website to crawlers more straightforwardly. You can add schema markup (rich snippets) to your website and create an enhanced description of your pages that helps your website appear more prominently on search engine results. Schema Markup can be used for events, people, reviews, recipes, videos, products, and more on your website.
Creating and submitting XML sitemap.
Analyzing your website using Google Search Console and fixing the issues, if any.
Identifying and fixing broken links leads to a poor user experience.
Creating and uploading robots.txt to correctly exclude non-important pages and folders on your site.
Identifying and fixing crawl errors.
Optimizing the images and fixing any HTML errors.

4. Local SEO

Local SEO is an optimization practice applied by businesses that have physical stores. It focuses on promoting your products and services in a local geographical location to local prospects.

It helps your business reach local audiences by analyzing their online behavior.

To reach a larger audience and increase your brand awareness, you should claim and update your Google My Business page, which lists contact details, reviews, photos, working hours, and more helpful information about your business.

Make sure the information you provide is authentic, optimized, and highlighted with schema markup, so your business is displayed higher on search results of Google Maps.

Other essential elements to your GMB listing are adding relevant titles and descriptions, including targeted keywords, and displaying your achievements and certifications to drive traffic to your site and generate high conversions.

5. Global SEO

Global search engine optimization refers to optimizing your page content to reach international audiences. This lets users worldwide find your website when they search for a particular keyword or phrase.

You can choose among two ways to get your website displayed to international users: Using country-specific versions of the website using the local domain name of each country or creating one global website.

Here are the top international SEO practices you can incorporate into your marketing plan to reach the masses globally:

Specify your target country with an international-friendly URL structure.
Use correct hreflang language tags to help the search engines understand which pages on your site are created for which region or country. For example, <link rel=鈥漚lternate鈥 href=鈥漢ttp://example.com/fr鈥 hreflang=鈥漟r-fr鈥?> should be used to target French users.
Create and optimize content in your target users鈥 language(s).
Avoid using automatic translations and redirects.
Acquire links from local websites.

6. Organic SEO

Organic SEO refers to tactics that professional search engine optimizers use to improve your brand鈥檚 online presence and increase your website rankings on search engine result pages. These tactics follow the search engine guidelines, which minimize the risk of Google penalties and are helpful for the long term.

It is one of the most cost-effective tactics of SEO that yields measurable results compared to paid ads on several platforms.

Organic SEO lasts longer in search engine results due to the content relevancy it provides and the trust it builds among users.

7. White Hat SEO

White hat SEO refers to the tactics that follow the guidelines of popular search engines like Google, Yahoo, and Bing.

This is one of the safest SEO practices to improve your rankings by complying with all the search engine regulations and maintaining your website鈥檚 integrity.

You can improve traffic and conversions through white-hat SEO by creating original and informative rich content, improving site speed, adding keyword-friendly descriptive alt tags, and acquiring high-quality backlinks.

8. Grey Hat SEO

Grey hat SEO is the search engine optimization technique that is neither as clean and ethical as white-hat SEO nor as unethical as black hat SEO. It is a balance of both.

Performing gray hat SEO is a little riskier since some of the practices it follows partially fall into the category of what is unacceptable by the terms and conditions of search engines.

The most common gray hat practices are purchasing and acquiring old and dormant domains for link building, duplicating content, and purchasing backlinks.

It is advised to avoid these practices wherever possible.

9. Black Hat SEO

Black hat SEO refers to techniques used by marketers to rank your website higher on search engines鈥 result pages by violating the terms and conditions set by major search engines.

Engaging in black hat SEO practices such as keyword stuffing, paid linking, cloaking, and more can negatively impact your business鈥檚 search presence on Google and other search engines. You might end up in a ban of your website from ranking on search pages.

These tactics violate the weaknesses of Google and other search engines鈥 algorithms. Irrespective of the instant results they provide, they can negatively impact your website if detected.

It is highly advisable to avoid black hat SEO for your brand and review the search engine鈥檚 guidelines carefully if you are unsure about any practice to avoid any legal action or ban against your website.

Here are the standard black hat SEO banned practices that you should avoid at any cost:

Excess keyword stuffing
Social media content automation
Cloaking
Content spinning
Link buying and selling
Duplicate content
Link farming

10. Negative SEO

Negative search engine optimization is a form of black-hat SEO involving unethical practices to decrease the organic rankings of your competitor sites.

Google says very few people practice negative SEO, and their chances of succeeding could be much lower. Nevertheless, you should be careful about these practices as they are used in the case of highly competitive businesses.

To minimize the bleak possibility of getting caught in the negative SEO, Google rolled out an online tool called 鈥楛a href="https://support.google.com/webmasters/answer/2648487?hl=en" target="_blank" rel="noopener">Link Disavow鈥 that disavows all unnatural links to your site.

Here are the major types of negative SEO attacks that you should avoid and be careful of:

Hacking a website
De-indexing the site
Creating fake social media profiles
Creating toxic backlinks
Creating duplicates of a website
Posting fake negative reviews
Removing the website鈥檚 backlinks
Adding malware

11. Content SEO

Content search engine optimization refers to creating unique and epic content that helps your web pages rank higher on search engines.

It includes content writing, content optimization, image addition, image optimization, heading and subheading addition, and keyword addition to improving the overall relevance score of the content.

To conduct successful content search engine optimization, four elements should be considered: keyword strategy, competitor content research, site structure, and SEO copywriting.

You must balance all four elements to improve the quality of your content for the users to find your site relevant and useful.

12. B2B SEO

B2B search engine optimization is a type of SEO that improves your search engine rankings and increases your site traffic by placing your B2B business鈥 website in front of prospective customers (other businesses).

It focuses on targeting the keywords searched by key decision-makers of a firm. In B2B SEO, low-volume keywords are chosen by comprehensively researching the search queries that align with your target audience鈥檚 intent.

The content created is highly tactical and optimized to attract decision-makers of another business firm in B2B SEO.

Here are the steps to conduct successful B2B SEO:

Create buyer personas to know your audience better
Understand your sales funnel by digging deep into your sales analytics
Perform in-depth keyword research around your personas
Make a keyword strategy for your B2B buyers along their sales funnel.
Optimize your product and service landing pages
Create and optimize your content strategy
Promote your content on various platforms to earn valuable backlinks

13. Ecommerce SEO

Ecommerce SEO is optimizing the contents of your online store to increase search engine rankings and improve the overall sales funnel.

Though paid advertising pays quick and measurable results for businesses, in the case of ecommerce, search engine optimization works like low-hanging fruit.

Ecommerce SEO includes a long list of optimization practices such as creating attention-seeking headlines, optimizing product descriptions and metadata, and improving internal and navigational structure for better user experience.

You must ensure that every product you sell on your ecommerce platform should have an optimized page to draw organic traffic from search engines.

14. Mobile SEO

Mobile SEO refers to optimizing your website contents to provide a faster mobile experience to the users to achieve better search engine rankings.

It is one of the most crucial kinds of SEO as most online searches are conducted over mobile devices like smartphones and tablets, and users expect a smoother search experience while surfing through your website.

15. Barnacle SEO

Barnacle SEO refers to leveraging the top-authority website for highly competitive keywords to boost brand awareness and potentially increase traffic and leads.

It includes optimization practices such as guest posts, local citations, local listing profile optimization, review marketing, brand mentions, and participation in roundup posts.

When performing barnacle SEO, your focus is not to optimize your website but to leverage other websites鈥 success.

16. YouTube SEO

YouTube SEO is a set of optimization techniques that involves optimizing your YouTube channel and videos to increase your brand鈥檚 video placement on search engines.

Here are the tips and tricks to successfully optimize your YouTube channel and reach the masses in your niche:

Optimize video description
Add closed captions to your video with an SRT file.
Insert keywords naturally in the video title
Tag your video with keywords that are related to your niche
Categorize your video
Add relevant hashtags
Upload custom thumbnail images to achieve better CTR

17. App Store Optimization (ASO)

App store optimization enhances your app鈥檚 visibility on app stores to increase your app traffic and conversion rates.

ASO not only offers to increase your app store rankings but also focuses on increasing your click-through rates.

Your CTR and traffic can be increased by leveraging various app ranking factors, such as keywords in the app title and description, app deep linking, and app rating and reviews.

Types of SEO Services

Here are the types of SEO services that SEO companies offer:

Keyword Research

Keyword research is one of the essential services of search engine optimization. The process involves finding and analyzing terms and phrases people search on search engines like Google and Bing to find your business online.

Here are the top benefits of performing keyword research in search engine optimization:

Effective keyword research provides you with the latest marketing trends and insights and helps you find relevant topics to create content on.
Identifying the best-fitting keywords for your website helps you strike the right target audience, thereby increasing your overall organic traffic.
In-depth keyword research based on their popularity, search volume, and general intent help you answer the questions your audience is curious about, increasing your customer acquisition rate.

Site Structure Optimization

Site structure is another crucial element of SEO that refers to the organization of your website content. Search engine optimization improves the overall structure of your site鈥檚 elements, such as the navigation menu, call to action, links, theme, color scheme, and more.

Here are steps to enhance and optimize your site structure to get higher rankings on search engines:

Make improvements to the website menu so that every link on your site is no more than three clicks away.
Improve your internal linking structure by adding links to essential blog posts and pages.
Ensure your website layout is simple so people aren鈥檛 confused browsing it.
Use proper heading tags to organize your site content.
Use breadcrumbs and schema data to improve website visibility.

Internal Link Structure Optimization

An internal link is any link that directs you from one page to another internally on your website. It helps search engines index the different pages on your site.

Effective SEO practices help create a smooth internal linking system for search engines to crawl and navigate your web pages easily.

Link Building

Link building, a prominent search engine optimization service, is part of off-page SEO. Search engine optimization helps you earn quality backlinks through guest blogging, content marketing, visual asset building, PR marketing, and other tactics.

More valuable backlinks prove to Google that your site is trustworthy and helpful for the users. Trusted sites are ranked higher in search engines.

An effective link-building SEO strategy involves creating relevant, well-researched, and audience-targeted content. This kind of content catches the attention of search engines and helps you score high rankings.

SEO Audit

SEO audit reviews your search engine optimization efforts and analyzes what SEO tactics work in your favor and what should be eliminated.

An SEO audit can be classified into four types: SEO content audit, local SEO audit, on-page SEO audit, and technical SEO audit.

You can perform SEO audits using various online tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and more.

SEO Competitive Analysis

SEO competitive analysis is the process of identifying your competitors and analyzing the strengths and weaknesses that are helping them rank higher than you on the search engine result page (SERPS).

The competitor analysis process is carried out using automated tools like SEMrush, and Ahrefs.

Content Marketing

Content marketing is an SEO service that involves creating, publishing, and promoting relevant content to the targeted audience to increase your brand awareness and sales margins.

You should focus on providing optimized, helpful, and epic content for effective content marketing. Content is promoted via different channels, such as newsletters, social media posts, blogs, podcasts, and webinars.

Blog Posting

Blog posting is one of the most important services of SEO. The process involves writing and optimizing content to get the audience鈥檚 attention to rank higher on search engines. Creating blog posts on different topics increases your chances of ranking for different sets of terms, which constantly increases your organic traffic.

Google My Business Optimization

Google My Business is a free platform provided by Google that is used in local search optimization. The platform allows you to rank on the local search results.

You can provide details of your business, such as contact information, photos, services, products, and reviews, to start displaying your business in each area your business serves.

The platform allows your business to be more visible among the local prospects who use various Google services like Google Maps, Google Search, and Google Shopping.

An optimized GMB profile includes verifying your profile, adding actual images and photos of your business, and encouraging honest reviews.

Site Speed Optimization

Site speed optimization is a set of SEO techniques implemented to increase your website speed and improve user experience.

You can follow several practices to speed up your web pages, such as reducing the number of HTTP requests, using a CDN, choosing the right hosting plan, and optimizing and reducing the size of images. Implementing such tactics helps provide a smooth customer experience and makes it easier for search engines to crawl through your pages, leading to better rankings.

Conclusion

SEO has always been the go-to strategy for digital marketers.

Since search engine optimization is cost-effective, you can begin your SEO campaign for a small investment per month. Gradually, your SEO investment will begin to drive results for you.

It is best to partner with an experienced SEO agency with complete knowledge of trending SEO tactics.

Unlock the potential organic search by partnering with Ninja Promo. Book an intro call with us.