Search engine optimization

What Is SEO?

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization.

Search engine optimization the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

"The key to getting more traffic lies in integrating content with search engine optimization and social media marketing"

What goes into SEO?

The goal of search engine optimization (SEO) is to get your website found on the web by people who are actively looking for it! That means you want and need targeted traffic to your website. Targeted traffic is high-quality traffic… visitors that will buy your products and services.

To understand what SEO really means, let's break in to parts and look at study all the parts.

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a supplier for cars when really you're a toy car supplier, that is not genuine or quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.