“Tencent QQ, generally referred to as QQ, is the most popular free instant messaging computer program in Mainland China. As of September 30, 2010, the active QQ users accounts for QQ IM amounted to 636.6 million, possibly making it the world's largest online community”. QQ has such a large amount of users, if you can use it for your business somehow, isn’t it a good thing?
First, I will introduce QQ and QQ Group a little bit.
QQ is “an Internet Instant Message (IM) to support online message communications and instant voice, video and file transmissions”. QQ Group is “a multi-user communication service supplied in QQ. Once a QQ Group is created, the group builder can invite his/her friends as well as other people who share the same interests with the builder to join the group. In addition to this service, QQ is providing “Group Space” function in which members can take advantage of a lot of community-generated conveniences such as forum, photo albums, file sharing, etc.”.
For most users of QQ groups, it is a place for chat. However it doesn't only mean a place for chat for some business people. Of course it is used for meeting new friends at first, and then it becomes a tool for E-marketing. For example, releasing adv. In QQ Group. Now, it can even be used to find opportunities to do business. Many people may still wonder that how QQ Group can be used to find business opportunities. So how can you realize this?
First, to standardize users’ display names. QQ Group users originally can set their display name freely. In a business QQ Group, the users’ display names have to indicate what business they are involved in. For example, the user who is in Real Estate business can name like “Real Estate”. If you are in certain company, you should add your company name also. This enables all the users in the group to know what business is each member involved in.
Second, to actualize the virtual platform. Many people worry about that doing business in QQ Group is not secure. What you can to for this problem is to organize some activities like dinner, hiking, BBQ, traveling, etc. regularly to join the members who are in the same area or even world wide together. Therefore, members in the group could not only be assured to discus business in the QQ Group, but also make friends in real life.
Third, let the members in the group to help each other in business. If you have certain business right now, then you post relevant information in the group, you can get lots useful information back quickly. Moreover, in normal times members can discuss certain problem and exchange opinion on their business like marketing and management strategy and so on. For example, a Real Estate company wants to advertise their new buildings and then post the information in the group, and a advertising company in the group can just take over this business. After they discussing the requirements and price of the advertising, they can just to meet to sign the contract.
Fourth, expanding the platform. You should continuously adopt new people into your group. Therefore, the effect of the QQ Group will become more important for each member.
Using QQ Group to do business has become a trend. It is popular among business people because it is convent, quickly and instant. When you making new friends, you can get business opportunities at the same time and build business relationships.
No comments:
Post a Comment